Business Express: Chamber Announces Destination Marketing Social Media Co-op
Q. What’s the best way to find effective promotion for your tourism-related business, gain exposure from a trusted community partner, and save money?
A. Enter into a co-op advertising partnership with your fellow tourism partners and the Chamber of Commerce of Eastern CT.
The Chamber unveils its newest tourism marketing initiative this summer. Any eastern CT business which specializes in the tourism industry, regardless of Chamber membership, is encouraged to take advantage of this powerful advertising opportunity. 
The benefits are numerous. You save a significant amount of money, and the more companies that join this program, the more value your business gains by being part of it, without increasing spending. You reap the benefits of this expanded marketing budget, as your business is advertised in a number of creative and engaging ways, while our region is marketed as a prime tourist destination.
By joining this partnership, your business will be promoted on the Chamber’s Facebook page and Instagram via sponsored posts, and on our website ChamberECT.com an agreed-upon number of times, depending on the scope of your promotion, helping you reach valuable markets in Connecticut and beyond.
The Chamber is eastern CT’s business authority, and having a conspicuous Chamber endorsement will show potential visitors that your business is legitimate and trustworthy. Authenticity is an increasingly important motivator when it comes to choosing which businesses to support – especially in the tourism industry – and the Chamber is pleased to help its partners achieve it.
Click here to see an example of how a co-op website post could look. Initiative partners would also be recommended many times on organic and boosted Facebook and Instagram posts over the course of their promotion duration.
To learn more about this advertising opportunity, and to find pricing and schedule information, contact Sheri Cote, Vice President, at SCote@ChamberECT.com.
