SCORE Free Workshop: Marketing Fundamentals
This interactive workshop, hosted by SCORE, is designed for individuals who want to learn more about marketing and how to connect with their customer. It is designed for those who do not have formal training in marketing, but are interested in growing their business.
This workshop will:
• Show you what it takes to create customer engagement
• Help you define and refine key elements of the marketing strategy for your business
• Discuss 'must haves' for your online presence
• Include interactive sessions where you can ask questions and get feedback
ABOUT THE SPEAKER: Margo Weitekamp has an extensive business background in marketing strategy, marketing research, new product development and advertising. She has worked primarily in consumer goods for several major companies including BBDO, Procter & Gamble and Johnson & Johnson. She has also owned her own Marketing Consulting business for several years. Margo currently volunteers her time to work with small businesses; she is the Chapter Chair for SCORE in Southeastern CT.