Workshop Series: Fundamentals of Starting or Growing a Business
SCORE presents a free, 5-part workshop series about starting or growing a business. Learn from SCORE Mentors and other entrepreneurs. Workshops include in-class work on the most important aspects of building a business, as well as discussion and brainstorming. Class materials and light refreshments are included.
The series runs on consecutive Thursdays beginning April 4 at Acton Public Library in Old Saybrook, from 5:30 to 7:30 PM. It is strongly suggested, though not required, that participants attend all five modules.
1. What's the Big Idea? (April 4) - The first session explores the feasibility of your product/service and how it can become a business. You'll learn about Business Plans, business names, and all aspects of running a business.
2. Customer and Competition (April 11) - In session 2, you'll learn about vision statements, target customers, and trends that impact your market & product/service development. We'll discuss competition (direct & indirect), and we'll use SWOT - Strengths, Opportunities, Weaknesses and Threats.
3. Marketing and Digital Must-Haves (April 18) - Session 3 helps determine any barriers to entering your particular market. We'll cover Product (features and benefits), Price (cost/profit), Place (how the product will be provided), and Promotion (marketing plan), as well as websites and other digital necessities.
4. Sales and Digital Tools (April 25) - In Session 4, we'll discuss where and how you will sell your product/service - the channels to use, selling tactics, getting more comfortable selling, and the right selling process. We'll also cover digital sales tools and social media strategy.
5. Show Me the Money! (May 2) - In the concluding session, we'll discuss start-up and operating costs and essential financial planning and tools. Topics include estimating real costs (direct and indirect), accounting for overhead costs, why a financial plan is important and how to use it.
REGISTER HERE
Sponsored by Northstar Wealth Partners
REGISTER HERE
Sponsored by Northstar Wealth Partners
Workshop Series: Fundamentals of Star...
Date and Time
Thursday Apr 4, 2019 Thursday May 2, 2019
Location
Acton Library
60 Old Boston Post Road
Old Saybrook, CT 06475
Fees/Admission
Free; Registration Encouraged