Eugene O'Neill Theater Center Launches Gene's General Store Online

On April 1, Eugene O'Neill Theater Center launched a new website for Gene's General Store. Patrons can show their O'Neill and National Theater Institute spirit with any of their signature sweatshirts, water bottles, stickers, totes, and much more.

Theater members receive 20% off orders. Purchases benefit the Center's work of supporting new works and new artists. 

Visit the shop at