Winter Campaign Delivers Impressive Results

For the first time in a long time, our increased budget enabled us to run a season-long, multi-media winter campaign: The State I’m In. Hopefully you saw us on social media, search, digital marketing, billboards, streaming TV or even the local coverage of the Super Bowl, the Oscars, and the Big East Tournament! Our campaign’s new creative direction, which featured a more youthful, vibrant, diverse and inclusive view of Connecticut, received tremendously positive feedback. Better yet, it generated extremely positive results, including:

• Nearly 80 million impressions
• A 38% higher click-through rate over previous season
• A 57% higher video view rate over previous season
• A 62% increase in website traffic year-over-year