Sponsored by Guilford Savings BankSCORE Offers Workshop on 11/19 on How to Run a Successful Media Campaign
DATE & TIME: Thursday, November 19th, 2015 from 9:30 AM to 11:00 AM
LOCATION: Guilford Fire Department, 390 Church Street, Guilford, CT 06437
Reserve Your Seat: RegisterNow!
Old Saybrook, CT – The Southeastern Connecticut chapter of SCORE, a nonprofit association dedicated to the success of small businesses, will present a free Small Business Workshop with Maria Miranda of Miranda Creative on "How to Run a Successful Media Campaign." Well known for her new media/social media presentations, Maria has agreed to offer this rare media overview presentation exclusively to the SCORE community.
With declining marketing budgets yet greater expectations of success, making media selections can feel more like a gamble than an investment.
In this workshop with media maven Maria Miranda of Miranda Creative, you will learn proven techniques for improving your odds.
Maria will focus on four aspects of a successful media campaign — market research; effective messaging; ideal media mix; and measurement options.
Designed for all experience levels, attendees will learn:
• How to access internal/external data for your market profiles;
• How creative messaging impacts results;
• What percentages to spend across multiple media;
• How to measure most aspects of media placement to achieve greater results in the future.
The workshop will conclude with a Q/A session.
Workshop Presenter Maria Miranda is the principal and creative director of Miranda Creative, an award-winning marketing and communications firm in Norwich, Connecticut. With a growing roster of clients on a national scale, Maria and her colleagues manage or advise the new media programs (websites, social media, mobile media) in a wide range of industries. Maria is a regular presenter for many regional chambers, a guest specialist on WFSB/Channel 3 and has led a variety of social media workshops nationwide.
Workshop Sponsor Guilford Savings Bank (GSB) has been serving the financial needs of individuals, families and businesses on the Connecticut shoreline community for over 138 years. Founded in 1875 by local business owners, it has proudly stood as a trusted institution in the communities it serves. Starting with a seventeen thousand dollar investment and one branch on the picturesque Guilford town green, GSB has grown to a seven-office, $567 million bank. For more information, visit www.gsb-yourbank.com.
About SCORE: SCORE is a nonprofit association that offers free and confidential advice on starting your own business or improving and growing your existing small business. All 40 counselors in Southeast Connecticut are volunteers, receive no compensation, and are working or retired business owners, executives, and managers. SCORE’s eight counseling sites in Southeast Connecticut include Guilford, Madison, Old Saybrook, Essex, Waterford, Middletown, Norwich, and New London. For more information on upcoming free workshops and how to schedule a free small business mentoring session with our counselors, visit www.sect.score.org.
Would You Like To Become A Score Volunteer? Your business knowledge and experience can help others start or grow a small business. Learn more about becoming a SCORE volunteer at: www.score.org/volunteer.
