SCORE to Host Free Google Workshop

 
 
The Southeastern Connecticut chapter of SCORE, Mentors to America’s Small Businesses, will present a free Small Business Workshop on Tuesday, September 10, 9 - 10:30 a.m. in Old Saybrook. The workshop covers how to "Get Found on Google Search and Maps" and “Reach Customers Online with Google,” presented by Google speaker Sixcia Devine and SCORE mentor Anne Driscoll. The event is co-sponsored by the Old Saybrook Chamber of Commerce.
 
With Sixcia Devine and Anne Driscoll, attendees will explore Google My Business, a free tool for local businesses who want to connect with customers on Google Search and Maps. You’ll get hands-on help creating or updating your business profile, and will learn how to:
  • Create or claim your Business Profile on Google
  • Manage your business info across Google Search and Maps
  • Use Google My Business to connect with potential customers
  • Create a free website using the info from your Business Profile
In addition, this workshop will show you how customers find your business online and how to promote your business using Search Engine Optimization (SEO) and Smart Campaigns in Google Ads. You’ll learn about tools to help run your business online, including Google My Business and Google Trends. Discussion will include best practices for:
  • Creating a free Google My Business listing
  • Improving your website’s visibility in Google’s organic search results, on all devices
  • Advertising your business on Google
     
The workshop will be held at Vicki Duffy Pavilion, 150 College Street, Old Saybrook, CT. Reserve your seat by registering here


Presenter Sixcia Devine
Sixcia (pronounced six-see-ya) is a speaker for the Grow with Google partner program. As a recognized and sought-after speaker, she helps businesses and organizations use technology to connect with communities and clients within growth markets. Sixcia is the author of Tapping Into the Hispanic Market: Connect. Engage. Innovate. She writes feature stories for magazines like Cosmo Latina, speaks at universities, business centers, chambers, and non-profit organizations. A graduate of the University of Rhode Island, Sixcia has worked and studied at Harvard University, Kennedy School of Government, and has completed graduate work at Schiller International University in Paris, France.

 
Presenter Anne Driscoll
Anne is a Marketing and E-Commerce veteran who has worked with companies such as Victoria's Secret, Guitar Center, and Filene's Department Store, as well as smaller start-ups, to build integrated online marketing campaigns. Her work over the last decade has focused on marketing, branding for large and small companies, managing digital marketing campaigns, and consulting on strategic growth for small businesses. She serves as a Digital Consultant for The Greatly Agency, the Managing Director of the eCommerce Professionals Association as well as a SCORE mentor in E-Commerce out of the Mystic branch of SCORE SECT. 

Co-Sponsor Old Saybrook Chamber of Commerce was established in 1939 in the basement of the Town Hall which has now been renovated into the beautiful Katharine Hepburn Cultural Arts Center. The Chamber, now boasting over 500 members, advances the economic vitality and quality of life in the Old Saybrook region through programs and services for its members and community. Learn more at https://www.oldsaybrookchamber.com/. 
 
About SCORE
SCORE is a nonprofit association that offers free and confidential advice on starting your own business or improving and growing your existing small business. Since 1964, SCORE has helped more than 11 million aspiring entrepreneurs. Each year, SCORE’s 10,000 volunteer business experts provide hundreds of thousands of free small business mentoring sessions, workshops and educational services to clients in 300 chapters nationwide. In 2017, SCORE volunteers provided 3.6+ million hours to help create more than 54,000 small businesses and 116,000 full-time, part-time and contractor jobs. All 40 counselors in Southeast Connecticut are volunteers, receive no compensation, and are working or retired business owners, executives, and managers. SCORE’s nine counseling sites in Southeast Connecticut include Guilford, Madison, Old Saybrook, Essex, Waterford, Middletown, Mystic, Norwich, and New London. For more information on upcoming free workshops and how to schedule a free small business mentoring session with our counselors, visit https://sect.score.org. 
 
Would You Like To Become A SCORE Volunteer? Your business knowledge and experience can help others start or grow a small business. Learn more about becoming a SCORE volunteer at: www.score.org/volunteer.