SCORE to Host Free Workshop: ''Helping Your Customers Buy: How Your Business Needs to Prepare''

SCORE To Host Free Workshop On "Helping Your Customers Buy: How Your Business Needs to Prepare”
Sponsored by Dime Bank
DATE: Thursday, February 26th, 2015, 7:00-8:30pm 
LOCATION: Dime Bank, 290 Salem Turnpike, Norwich, CT 06360 
TO REGISTER NOW: Click here to register for this event   
A workshop for entrepreneurs and business professionals who interact with customers directly or through media with the intention of inspiring them to buy.
Whether you are involved in direct sales, retail, or Internet marketing, winning orders depends on building excitement and supplying information at the right time. This workshop provides an overview of the customer’s buying process and how your business needs to prepare to advance customers to placing an order. Topics cover: Selling in the Internet Era, including integrating sales with other marketing channels; Defining Your Value, including determining your company’s purpose and communicating your strategy; The Buying Process, including discovering your clients’ wants and needs, and managing sales staff; and Managing Attitude, including motivation and engagement.  
Workshop Presenter Charles Reese is President of Accelerated Achievements, a growth and performance firm specializing in accelerating sales and operational results by aligning strategy, people, and process. Charles’ experience spans strategy creation, market positioning, sales, process improvement, communication, and executive management and leadership with Ultra Electronics, Hewlett Packard, Netrix Corporation, and GTE Communications. Charles holds an MS degree in Industrial Administration and a BS degree in Electrical Engineering.
About the Sponsor: Established in 1869, Dime Bank is a mutual bank with over $739 million in assets and 11 convenient branch locations throughout southeastern/ shoreline Connecticut and Westerly, Rhode Island. As a full-service financial institution, Dime offers consumer and commercial banking, home mortgages, trust services, and through Dime Investment Services, a subsidiary of Dime Bank, insurance and investment services – all delivered with a personal touch. For more information about Dime Bank, visit
About SCORE: SCORE is a nonprofit association that offers free and confidential advice on starting your own business or improving and growing your existing small business. All 40 counselors in Southeast Connecticut are volunteers, receive no compensation, and are working or retired business owners, executives, and managers. SCORE’s seven counseling sites in Southeast Connecticut include Guilford, Madison, Old Saybrook, Essex, Waterford, Middletown, and Norwich. For more information on upcoming free workshops and how to schedule a free small business mentoring session with our counselors, visit
Would You Like to Become a SCORE Volunteer? Your business knowledge and experience can help others start or grow a small business. Learn more about becoming a SCORE volunteer at: