SCORE to Host Workshop on ''The Power of the Inbox'' Jan 12

Sponsored by Dime Bank

DATE: Tuesday, January 12th, 2016
TIME:  9:30am – 11:00am
LOCATION: Dime Bank Community Room, 290 Salem Turnpike, Norwich, CT 06360

Reserve Your Seat: REGISTER NOW
Old Saybrook, CT – The Southeastern Connecticut chapter of SCORE, a nonprofit association dedicated to the success of small businesses, will present a free Small Business Workshop on "The Power of the Inbox: Tips and Tricks for Successful Email Marketing."
What is the first impression you give when clients see your company name in their email inbox? And when they see it there, what do they do? This informative seminar takes you step-by-step through the keys to effective email marketing.
Topics include:
  • What email marketing really is (and isn’t)
  • What it can do for your business
  • The five easy steps you must take to harness the power of the inbox!
o   Grow a healthy list
o   Create great content
o   Customize a beautiful, mobile-friendly template that matches your brand
o   How to get your emails opened
o   Tracking your results
From revealing why regular email doesn't work, to insider tips and techniques like automated list building tools and the design elements that work (and those that don't!), this seminar will give you the keys to the most effective marketing you can do: email marketing.

Workshop presenter April Heavens-Woodcock is a Managing Partner and Social Media Strategist who works with small to mid-size companies to help them develop a robust online presence utilizing strategic marketing initiatives. April is an Authorized Local Expert of Constant Contact who presents regularly on email marketing and social media throughout the New England area. She volunteers regularly for the Greater Norwich Chamber of Commerce, SCORE, and Rose City Business Networking International, educating small business in Southeastern Connecticut on effective online marketing tools. She founded the local Biz Blender networking group for the Norwich Chamber, which meets every other month to give business owners an opportunity to speed network with up to 20 other businesses in their community.
Established in 1869, Dime Bank is a mutual bank with over $770 million in assets and 11 convenient branch locations throughout southeastern/ shoreline Connecticut and Westerly, Rhode Island. As a full-service financial institution, Dime offers consumer and commercial banking, home mortgages, trust services, and through Dime Investment Services, a subsidiary of Dime Bank, insurance and investment services – all delivered with a personal touch. For more information about Dime Bank, visit
About SCORE: SCORE is a nonprofit association that offers free and confidential advice on starting your own business or improving and growing your existing small business. All 40 counselors in Southeast Connecticut are volunteers, receive no compensation, and are working or retired business owners, executives, and managers. SCORE’s seven counseling sites in Southeast Connecticut include Guilford, Madison, Old Saybrook, Essex, Waterford, Middletown, and Norwich. For more information on upcoming free workshops and how to schedule a free small business mentoring session with our counselors, visit
Would You Like To Become A SCORE Volunteer? Your business knowledge and experience can help others start or grow a small business. Learn more about becoming a SCORE volunteer at: