SCORE to Present Free Workshop May 12: ''How to Grab Attention''

DATE: Tuesday, May 12th, 2015, 9:00-10:30am 
LOCATION: Guilford Savings Bank, Madison Branch, 589 Boston Post Road, Madison, CT 06443 
TO REGISTER NOW: Click here to register for this event 

Do your marketing messages get set aside or leave customers wanting to know more? Whether your customers find you on a web page, a postcard mailer, or a face to face handshake, the first few seconds of contact are critical to making a sale. During this workshop, you will be guided through a process that will evaluate your business capabilities, value, and customer desires to find the most impactful descriptors and images for your business.
 
For small business owners, and those starting a business, who want to be more successful at communicating the value of their products or services to the right consumers, this workshop is an opportunity to engage with experienced marketing professionals who can help you strengthen your marketing message.  This is a “hands-on” workshop; participants who are clear on their business goals and the competitive advantages of their business will gain the most from this interactive workshop.   
 
Workshop Presenter Charles Reese is President of Accelerated Achievements, a growth and performance firm specializing in accelerating sales and operational results by aligning strategy, people, and process. Charles’ experience spans strategy creation, market positioning, sales, process improvement, communication, and executive management and leadership with Ultra Electronics, Hewlett Packard, Netrix Corporation, and GTE Communications. Charles holds an MS degree in Industrial Administration and a BS degree in Electrical Engineering.
 
Workshop Sponsor Guilford Savings Bank (GSB) has been serving the financial needs of individuals, families and businesses on the Connecticut shoreline community for over 138 years.  Founded in 1875 by local business owners, it has proudly stood as a trusted institution in the communities it serves.  Starting with a seventeen thousand dollar investment and one branch on the picturesque Guilford town green, GSB has grown to a seven-office, $500 million bank. For more information visit www.gsb-yourbank.com.
 
About SCORE: SCORE is a nonprofit association that offers free and confidential advice on starting your own business or improving and growing your existing small business. All 40 counselors in Southeast Connecticut are volunteers, receive no compensation, and are working or retired business owners, executives, and managers. SCORE’s eight counseling sites in Southeast Connecticut include Guilford, Madison, New London, Old Saybrook, Essex, Waterford, Middletown, and Norwich. For more information on upcoming free workshops and how to schedule a free small business mentoring session with our counselors, visit www.sect.score.org.  
 
Would You Like To Become A SCORE Volunteer? Your business knowledge and experience can help others start or grow a small business. Learn more about becoming a SCORE volunteer at: www.score.org/volunteer.