This interactive, hands-on workshop with Marketing expert Arlene Saffron introduces the importance of Branding businesses and products, whether you are a solo entrepreneur or a 50-person company, and discusses what a Brand is and is not. We will also cover the elements of a Brand -- name, visual identity and key messages -- and help you get comfortable with these essential aspects of the success of an enterprise. It is recommended that participants have a business plan, even a simple one. SCORE Workshop Jan 8 on ''Brand Strategy 101 for Small Business''
Date: Tuesday, January 8th, 2019
Time: 5:30 PM to 7:00 PM ET
Location: Westbrook Public Library, 61 Goodspeed Drive, Westbrook, CT 06498
Reserve your spot: REGISTER NOW
