Free Workshop: How to Run a Successful Media Campaign
The Southeastern CT Chapter of SCORE, in partnership with the Chamber of Commerce of Eastern CT, will present a free Small Business Workshop with Maria Miranda of Miranda Creative on "How to Run a Successful Media Campaign."
Well known for her new media/social media presentations, Maria has agreed to offer this rare media overview presentation exclusively to the SCORE community.
With declining marketing budgets yet greater expectations of success, making media selections can feel more like a gamble than an investment.
In this workshop with media maven Maria Miranda, you will learn proven techniques for improving your odds.
Maria will focus on four aspects of a successful media campaign -- market research, effective messaging, idea media mix, and measurement options.
Designed for all experience levels, attendees will learn:
- How to access internal/external data for market profiles
- How creative messaging impacts results
- What percentages to spend across multiple media
- How to measure most aspects of media placement to achieve greater results in the future
Workshop Presenter Maria Miranda is the principal and creative director of Miranda Creative, an award-winning marketing and communications firm in Norwich, CT. With a growing roster of clients on a national scale, Maria and her colleagues manage or advise the new media programs (websites, social media, mobile media) in a wide range of industries. Maria is a regular presneter for many regional chambers, a guest specialist on WFSB/Channel 3 and has led a variety of social media workshops nationwide.
The workshop is sponsored by Dime Bank. Established in 1869, Dime Bank is a mutual bank with over $770 million in assets and 11 convenient branch locations throughout southeastern/shoreline Connecticut and Westerly, RI. As a full-service financial institution, Dime offers consumer and commercial banking, home mortgages, trust services, and through Dime Investment Services, a subsidiary of Dime Bank, insurance and investment services -- all delivered with a personal touch.
Date and Time
Tuesday Oct 6, 2015
9:00 AM - 11:30 AM EDT
October 6, 2015
9:00am - 11:30am
Fees/Admission
FREE
Contact Information
Bill Ward
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