SCORE Workshop: "How to Purchase Ads for Google and Facebook"
With nearly 90% of all marketing relationships beginning with a Google search, and more than 92% of all internet users on Facebook, it's vital that businesses understand how to market on these two interactive and complex media. During this intensive workshop, Maria Miranda and Kate Kraimer of Miranda Creative will walk attendees through the necessary steps to place ads that appear in Google search results and on the many options for Facebook users.
Workshop attendees will learn how to:
- Define keyword strings for paid/sponsored ads
- Write engaging copy to encourage click-thrus
- Estimate, budget and set initial spending caps
- Measure results for future adjustments
- Place a variety of Facebook ads for news feeds, right rail and mobile device visitors
- And more!
Workshop sponsored by Dime Bank, Norwich.
Date and Time
Tuesday Feb 9, 2016
9:30 AM - 11:00 AM EST
Tuesday, February 9th / 9:30 - 11:00 AM
Fees/Admission
FREE
Contact Information
Bill Ward
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