Marketing Your Business with Email
The Southeastern Connecticut chapter of SCORE (sect.score.org), Mentors to America’s Small Businesses, presents a free webinar on “Marketing Your Business with Email.”
Understanding the digital marketing landscape can seem like a maze for small businesses. Some channels seem simple, but you may need to spend a lot of money to use them to their full effectiveness. The notable exceptions are LinkedIn and Email Marketing.
This interactive session for small businesses focuses on the essentials of Email Marketing, from simple newsletters and announcements for your business to automated “drip” sequences. We will also introduce email-based, fully automated online marketing. We’ll touch on some of the email fundamentals, like subject lines, and also incorporate digital marketing tips. Topics will include:
- Digital Marketing Fundamentals
- The important parts of an email marketing campaign, including:
- Subject lines
- Frequency
- Writing copy
- Images and videos
- Dos and Don’ts
- Where should you get your email contacts?
- An overview of the different email marketing providers & costs
- Is this a Do-It-Yourself endeavor?
Susan Catalano is the Managing Partner of JQLaCorte, LLC, a full-service LinkedIn consulting firm and digital marketing agency. Susan is a LinkedIn expert and optimizes LinkedIn profiles and company pages, delivers training and provides posting and network growth services for business owners, professionals, and companies. She has over 15 years of experience in talent management for Fortune 500 corporations and sales and marketing programs for companies and business owners. Susan regularly presents to national, corporate and business audiences. Learn more at JQLaCorte.com.
Robert Clark is Managing Principal of LucidPointe, a boutique digital marketing agency specializing in online marketing, email marketing, marketing automation strategy and execution. His company is a Constant Contact & Robly partner, a Mailchimp agency, an Emma agency partner, and a SharpSpring agency partner. Robert has over 30 years of experience advising businesses from small and medium sized businesses to Fortune 50 companies, nonprofits, associations, and industry groups on marketing, sales, operations, strategy, and information technology. Learn more at LucidPointe.com.
Date and Time
Wednesday Jan 27, 2021
12:00 PM - 1:30 PM EST
Location
Online Webinar
Preregistration is required: REGISTER HERE