SCORE Free Workshop on “Brand Name as Part of Brand Strategy”
This interactive, hands-on workshop with Marketing expert Arlene Saffron introduces the importance of Branding businesses and products, whether you are a solo entrepreneur or a 50-person company. Naming is one of the most important aspects of Branding, and it is a challenge that has become more difficult with the need for a URL/internet presence. There will be time for questions, and one or two people from the audience will be selected to demonstrate the process of Brand Naming. The workshop is sponsored Edward Jones Waterford – John Bairos.