Website Assessment Workshop
To be competitive today, just having a website that shows your products and lets customers know how to make contact is not enough. Consider that for many, your website is their first point of interaction with your business. Will the first impression be a great one or will it miss the mark? Websites serve to raise awareness, inform, offer customer service, and facilitate sales. Ultimately, your website?s usability, functionality, and page content will build or detract from your reputation. As a marketing tool, goals should be in place to set your business apart as a leader in your field, out-shining the competition. This hands-on Workshop will offer fresh perspective and constructive feedback on your company website as it stands today. We?ll discuss features of actual websites represented by attendees. Through a step-by-step process, we?ll take you through what attributes make a successful website. Find out -- How effective your website is in attracting and converting users -- Is the site?s overall structure working to quickly deliver what visitors are looking for? -- Do you have the right kind of content? -- Are the images chosen adding or detracting from the intended communication? -- What elements within the site work well? -- Which areas or pages could use improvement? -- Are calls-to-action in place? -- Are you missing opportunities to take your website to the next level? Using a grading system, you?ll be able to assess your own website and realize where improvements could be made. You?ll have recommendations on any issues you should tackle to improve your site's performance and, of course, an overall Website Grader score. *This is a BYOD - Bring Your Own Device (smartphone, tablet, or laptop) event. The guest presenter for the evening will be KAREN ETCHELLS of INNOVAST DIGITAL MARKETING. Karen helps businesses find success online with Website Design, Internet Marketing, SEO, Social Media Management, and Email Marketing. Her goal is to make brands memorable by building strategies designed to increase leads, sales, and profitability.
Date and Time
Tuesday Mar 22, 2016
1:00 PM - 5:00 PM EDT
March 22, 2016 1:00 PM - 5:00 PM
Location
The MDC Training Center 125 Maxim Rd Hartford, CT 06114
Fees/Admission
Tickets $99.00 Members $109.00 after 05:00 pm March 18 $89.00 Earlybird rate before March 7 $109.00 Non-Members $119.00 after 05:00 pm March 18 $99.00 Earlybird rate before March 7
Contact Information
http://apics-hartford.org/meetinginfo.php?id=118
APICS Hartford
Fax: (214) 602-4169
Phone: (860) 325-2166
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