Clicks and Bricks: Social Media for Small Businesses Seminar Set for June 19
Speakers include Maria Miranda, Miranda Creative; and Jean Michael Coronado, Director and Wellness Coach, Incredible Weight Loss Center. This seminar will share up-to-date information on social media to the local small business and innovation community, including how to use social media effectively and efficiently; what social media platforms fit with your target market(s); and best practices on using social media to build your business. Specific strategies for retail, restaurant and personal services businesses will be discussed. This session is free and registration is strongly encouraged; refreshments will be provided.
The idea for the seminar came together when one local business person, John Michael Coronado of Ideal Weight Loss Center, was speaking with Sam Eisenbeiser, Economic Development Specialist for the Town of Groton. “What drove my interest to the creation of this seminar was helping my community and local business owners learn and establish an online presence that could bring their business to the next level, better our local economy, and ultimately make our area a more profitable and enjoyable place,” said Jean Michael. Sam Eisenbeiser then contacted Ignite Program Manager Emma Palzere-Rae and the idea moved forward.
“Groton Economic Development wants to help local retailers and small businesses discover how social media can help them find new customers and improve the health of their business. Our aim is to continue to work with Ignite to make available the technical assistance that our local small businesses need to be successful,” said Sam Eisenbeiser.
About Maria Miranda:
Maria is the Creative Director and Founder of Miranda Creative, Inc. She received undergraduate degrees in Marketing and Design at the University of Connecticut, and has completed post-graduate coursework in Interactive Technology, Communications and Trademark Law. For 30 years, Maria has served the strategic communications needs of clients from Maine to Florida, winning national recognition for effective, creative and compelling pieces. A community-focused leader, she is a member of many service organizations, regional chambers and non-profit boards. In 2014, The Chamber of Commerce of Eastern Connecticut named Maria “Citizen of Year.”
About Jean Michael Coronado:
Jean Michael is the Director and Wellness Coach at Incredible Weight Loss Center, with locations in both Groton and Waterford. Jean Michael is a nutritionist and dietitian who has helped many locals achieve their dreamed weight loss goals, better their health, and learn how to have a lasting success. Jean Michael has been interested in marketing as long as he can remember. He has helped many local businesses improve their online presence, using all the social media tools available to help grow their business and referral sources.
This event is free and is brought to you by the Town of Groton, Ignite and The Innovation Commons.