Healthy PlanEat Developing App that Connects People to Farm Fresh Foods

East Lyme, Connecticut – January 14, 2020 – Connecticut-based startup, Healthy PlanEat, has launched a Kickstarter campaign today to raise funds to create a smartphone app for people to order food from local farms, find recipes featuring in-season ingredients, and explore the benefits of choosing food grown by their local farmer.

Healthy PlanEat exists to re-energize the connection between communities and local farms so people can have a healthy and sustainable diet. Its founder, Rosemary Ostfeld, built a website featuring several Connecticut farms including Four Root Farm in East Haddam, Provider Farm in Salem, and Star Light Gardens in Durham. Using the website, people could order fresh, seasonal food to pick up at the farm, farmers market, or pop-up pick-up location. Healthy PlanEat works with farms that are USDA Certified Organic or have signed the Northeast Organic Farming Association Grower's Pledge and are committed to sustainable growing practices which do not involve the use of synthetic pesticides, fertilizers, or GMOs.

The next step for the company is to create a smartphone app so it can include more farmers and reach new customers. All funds raised through Kickstarter will go directly towards the app’s development. Rewards for contributing to the campaign include items such as a refrigerator magnet, canvas tote, apron, or skillet, depending on the amount of funds contributed.

Healthy PlanEat’s founder, Dr. Rosemary Ostfeld, grew up in Southeastern Connecticut and worked at White Gate Farm in East Lyme the summer after her freshman year of college. She completed her PhD in Land Economy at the University of Cambridge and teaches in the College of the Environment and is an Entrepreneur in Residence at the Patricelli Center for Social Entrepreneurship at Wesleyan University.

To contribute to this Kickstarter campaign today, please visit: https://www.kickstarter.com/projects/healthyplaneat/healthy-planeat-healthy-and-sustainable-food-from-local-farms

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