Hoffman Audi of New London Receives Magna Society Award
New London, CT – Hoffman Audi of New London received the 2014 Audi Magna Society Award, a distinction presented by Audi of America to dealers who achieved excellent performance in 2014.
Dealers must demonstrate an exceptional level of customer service as well as strong business performance to earn Audi Magna Society recognition.
The Magna Society was created by Audi of America to identify and recognize dealerships that go above and beyond the standard business objectives and sales targets. To qualify for Magna Society status, a dealership must show that they are engaged in sales and service programs and adhere to specific business processes. Their facility and staff should also properly represent the Audi brand and culture.
“Hoffman Audi of New London continuously seeks to improve processes and the customer experience. Being recognized as one of only 91 Audi dealers in the country confirms our dedication to customer satisfaction and excellence,” said Jeffrey S. Hoffman, Co-Chairman of the Hoffman Auto Group.
“Our committed and dedicated sales and service team stands out as top performers in the auto industry. I am proud the Hoffman Audi of New London team exemplifies the excellent caliber the Audi Magna Society award demands,” said I. Bradley Hoffman, Co-Chairman of the Hoffman Auto Group.
“The caliber of the Audi dealer network in the United States continues to increase each year, and the commitment of our dealer partners is one of the key catalysts in Audi becoming the top luxury brand in the United States,” said Mark Del Rosso, EVP and Chief Operating Officer, Audi of America. “The Magna Society Awards are a tribute to those dealers that model how a successful dealership should operate and truly exemplify the Audi brand values.”
Hoffman Audi of New London opened its doors in May 2004 and has been exceeding customer expectations since. In addition to this year, the team has had the distinct honor of being awarded the Audi Magna Society award in 2012 and the prestigious Audi Elite Magna Society award in 2011 and 2012.
About Hoffman Auto Group
In 1921, Hoffman Auto Group was founded by Israel Hoffman with the acquisition of a Ford franchise in New Hartford, CT. After almost 100 years, HoffmanAuto Group is regarded as one of the most successful family owned businesses in the state. With locations in three Connecticut towns – East Hartford, Avon/Simsbury and New London – the company is comprised of ten brands: Lexus, Audi, Porsche, Lincoln, Toyota, Honda, Nissan, Ford, Scion and Saab. In conjunction to their new car stores, Hoffman also has a premium used-vehicle dealership, Hoffman Used Car SuperStore. In addition to its sales, service, parts and body-shop departments, the company also consists of an information technology department, and in-house marketing, public relations and social media departments. For more information, visit us at www.hoffmanauto.com. Hoffman Auto Group – Driven By Trust.
Hoffman Audi of New London Receives the 2014 Magna Society Award