Join Citizens Bank in Celebrating National Financial Literacy Month

Through our Citizens Helping Citizens Manage Money program, Citizens Bank supports organizations that help our neighbors and communities grow by improving their understanding of how to manage their finances.

This year, we continue our commitment to Citizens Helping Citizens Manage Money with a new social media campaign, online resources, volunteerism and by providing more than $1.4 million in support of financial education programming throughout 2017.

During National Financial Literacy Month in April, we’re helping consumers bank better by improving their financial literacy. Financial literacy is part of what our colleagues do every day – helping customers purchase a home, pay for college, plan for their retirement or grow their business. Financial Literacy Month will kick off with a social media campaign on Facebook, Twitter and Instagram highlighting financial tips and online resources to help consumers develop the necessary skills and habits to be financially healthy. We’ll also be rolling out our “Make It Count Challenge” on Facebook to improve your financial literacy skills through challenges, tips, and discussions.

As a valued community partner, we invite you to join us online starting April 1st to help more people improve their #FinLit by sharing our tips and tools with Facebook and Twitter users in your community.

Here are some suggestions for sharing our content:

• Like and follow Citizens Bank on Facebook and Twitter.
• Be sure to always tag us in your posts by linking to our pages. The address for Citizens Bank’s Facebook page is: facebook.com/citizensbank. Our Twitter address and handle are: Twitter.com/CitizensBank and @CitizensBank.
• Favorite and share our financial literacy content with your Facebook and Twitter followers using the hashtag #FinLit.
• Find a way to connect our messaging to your organization’s work. Whether you support local businesses, provide access to nutritious food, or lead neighborhood revitalization efforts – helping individuals develop healthy financial habits goes a long way in making our communities better places to live, work and play.
• Join our Make It Count Challenge on Facebook to become more financially savvy through challenges, tips, and discussions
• Share a link to our Financial Fundamentals page for tips, tools and more with people in your community- www.content.citizensbank.com/financialfundamentals

If you are interested in publishing your own content in celebration of National Financial Literacy Month, you are welcome to use the templates below to help guide you.

Sample Facebook posts 

• This year, we’re happy to be celebrating Financial Literacy Month with @Citizens Bank by joining them in their efforts to help improve financial education in our community. For some great tips to help you manage your money better, visit here: http://bit.ly/2lZtYDf 
• Join our partner, @Citizens Bank, in helping to improve financial literacy in our communities through challenges, tips, and discussions during their month-long Make It Count Challenge! [Link to facebook.com/citizensbank] 

Sample Tweet 

• Get #FinLit tips, tools and more with @CitizensBank’s Financial Fundamentals Resources all #FinLitMonth long here: http://bit.ly/2lZtYDf 

Hashtags:

• #FinLit
• #FinLitMonth
• #FinEd
• #CitizensHelpingCitizens