Hygienic Art Announces Open Registration for the Artist Academy

Workshop Series Focusing on the Business of Art
Registration Opens Saturday January 3 
Second Trimester: Presentation and the Fine Art of Finance
Thursday, Jan. 22: Enlighten Your Audience: Writing an artist statement from the inside out
Tuesday, Feb. 24: Pay Uncle Sam and Build a Business
Tuesday, March 24: Protect Your Art

NEW LONDON - Hygienic Art is excited to produce the second trimester of the Artist Academy, an educational workshop series focused on the business of art. Following a successful first trimester about shaping your business, the second trimester workshops delve into financial education and the importance of presentation.
The unique program presents fundamental skills, ranging from implementing a business plan to writing grants, that help independent artists launch and develop careers as successful business entrepreneurs. It is a rare opportunity to provide a platform for regionally and nationally recognized art industry leaders to share knowledge and expertise with attendees in an effort to equip them with specific tools and resources required to enhance their careers.
The second trimester will feature high-profile artist and speaker, Jackie Battenfield, who will teach artists how to write and use an artist statement to enlighten an audience. A force in the industry, Jackie Battenfield is an artist known nationally for luminous paintings and prints of nature’s power. For the last twenty years she has made a living with her art and has become a popular motivational speaker on the challenges of sustaining a successful career in the visual arts. Battenfield teaches professional practices in the graduate arts program at Columbia University and for the Creative Capital Foundation. She is also the author of ‘The Artist's Guide: How to Make a Living Doing What You Love’ (Da Capo Press, 2009.), now in its eighth printing. Her work is represented in more than 500 esteemed collections worldwide, including the New York Public Library.
The line-up for the second trimester will also include workshop leaders such as business banking officer, Ed Marchetti, who will guide artists through important topics such as business planning, cash flow and money management, and business loans. Experienced CPA Shannon Heap will discuss educating artists on taxation, filing requirements, various business formations including non-profit, LLC, and others.
Along with these two speakers, Artist Academy participants will have the opportunity to learn about protecting intellectual property and other legal matters from Bruce Jacoby, an Assistant Clinical Professor of Law and Supervising Attorney for the Intellectual Property and Entrepreneurship Law Clinic at the UConn School of Law.  Professor Jacoby worked for 25 years as a filmmaker, freelance writer and creative director giving him keen insight on engaging artists and understanding the specific needs of creative professionals.
New this year, The Artist Academy provides a comprehensive reading list, hand-selected by the workshop leaders and geared towards enriching each of the topics covered in the workshops. This utilitarian list will be available to all artists at Hygienic.org.
The Artist Academy is made possible through the generous support of Citizens Bank. 
Artists can register for the program and find out more information on the workshops by visiting the Hygienic website: hygienic.org.  Registration for the second trimester, consisting of three workshops, is only $25. Space is limited, first-come, first-served. 
“The Hygienic is a treasure and this series of workshops, Artist Academy, elevates what they bring to the community to a whole new level. Yet another wonderful support system to our creative community.” – Karen Stevenson, former Artist Academy participant.
 Hygienic Art’s mission is to inspire, enrich and instill a sense of community by promoting free, public art exhibitions, programs and events to stimulate economic development, tourism and educational projects for the City of New London and surrounding areas.  As a catalyst for economic development through the arts, Hygienic Art has saved and restored a historic building in the heart of the downtown business district with artist live/work spaces and four galleries and created the adjacent outdoor Art Park that highlights the performing arts. For more information about Hygienic Art and its programming, please visit us at hygienic.org.