Digital Marketing & Design Specialist

The Digital Marketing & Design Specialist creates engaging visual and digital content that promotes the Chamber of Commerce of Eastern Connecticut, its members, programs, events, and initiatives. This position is responsible for graphic design, social media production and management, email marketing execution, and multimedia content that strengthens the Chamber's brand, increases audience engagement, and showcases the region's vibrant business community. Working collaboratively with the Communications Manager and other Chamber staff, this individual transforms organizational priorities and marketing messages into compelling, professional content across digital and print platforms.

Graphic Design & Brand Management

• Design and produce professional graphics, advertisements, publications, presentations, signage, and promotional materials that support Chamber programs, events, membership initiatives, and marketing campaigns.
• Develop visually engaging content for digital platforms, including social media, email marketing, websites, and digital advertising.
• Maintain consistency in the Chamber's visual identity, branding standards, and design quality across communications.
• Coordinate production of printed and digital materials, including working with external vendors as needed.

Social Media & Digital Content

• Create, schedule, and publish engaging social media content across platforms including Facebook, Instagram, LinkedIn, and emerging channels as appropriate.
• Collaborate with the Communications Manager to align social media activity with editorial priorities, organizational messaging, and promotional campaigns.
• Identify and develop creative opportunities to highlight Chamber members, business achievements, events, and community initiatives.
• Produce and edit photography, short-form video, and other multimedia content.
• Monitor social media engagement, audience growth, and content performance; recommend improvements based on results.

Email Marketing & Digital Communications

• Design, assemble, schedule, and distribute Chamber email newsletters, event promotions, announcements, and other digital marketing campaigns.
• Monitor email marketing performance, including open rates, click-through rates, and audience engagement.
• Support routine website content and visual updates as needed, including uploading graphics and promotional materials.

Promotion & Creative Project Coordination

• Support assigned creative projects from concept through completion, balancing multiple deadlines and organizational priorities.
• Develop creative assets supporting Chamber events, programs, sponsorships, and member engagement initiatives.
• Attend Chamber events and other occasions to capture photography, video, and social media content for timely promotion and follow-up.
• Support creative needs of Chamber programs, affiliated initiatives, and special projects.
• Collaborate with colleagues to identify opportunities for stronger visual communication, more effective digital outreach, and improved marketing processes.
• Perform other duties as assigned.

Qualifications

• Bachelor's or Associate's degree in Marketing, Graphic Design, Digital Media, Communications, or a related field preferred; equivalent professional experience considered.
• Minimum 2–3 years of professional experience in graphic design, digital marketing, social media management, or a related creative field.
• Demonstrated proficiency with graphic design software, particularly Adobe applications such as InDesign, Illustrator, and Photoshop; demonstrated proficiency with administrative/office software like Office 365, Google, etc.
• Experience with digital marketing including creating and distributing email newsletters, creating, publishing, and managing engaging content for social media platforms
• Photography and video production skills preferred
• Strong visual communication skills, attention to detail, time management, and an understanding of effective branding. Strong written communication and proofreading skills.
• Familiarity with website content management systems, such as WordPress, and basic digital analytics preferred.
• Portfolio demonstrating relevant graphic design and digital media work encouraged.