Unique Story-Telling Video From UCFS Healthcare Showcases Community Impact

The video, accompanying the annual Impact Report, follows one family’s experiences with the community health center’s many services. 

UCFS Healthcare has debuted a unique story-telling video to highlight the many services provided by the community health center and the way they support residents in Eastern Connecticut.

The video was produced in conjunction with UCFS’s annual Impact Report, which provides patient statistics and information on the organization’s accomplishments over the past fiscal year. Both the video and the report can be viewed on UCFS Healthcare’s website and social media channels.

The four-minute video follows one family as their son grows from infancy to adulthood. The story starts with a young couple bringing the newborn home and taking their first selfie together. It concludes with their son, now a young adult, visiting his grandfather at Sheltering Arms Residential Care to share some good news.

Over the course of the video, the family uses several UCFS Healthcare services including pediatric care, dental care, pharmacy services, school-based health centers, adult primary care, and eldercare. The video also showcases several UCFS locations across Eastern Connecticut.

“Your health is our mission at UCFS Healthcare. We’re always working to meet the needs of the community, to provide a wide range of services and make them accessible to anyone who needs them,” said Pam Kinder, Vice President of Business Development. “We wanted to take a creative approach to showcase how UCFS is there for you at every stage of your life, from pediatrics to geriatrics.” 

UCFS Healthcare sought to make the production as authentic as possible. The actors in the video are part of a real, local family who uses the organization’s services. Several UCFS employees are also featured.

“I’m excited to showcase our services in a new and interesting way,” said Jen Granger, President of UCFS Healthcare. “We renamed our annual report last year to emphasize that UCFS Healthcare has a real and substantial impact on the community. The video takes it a step further by portraying the impact our services deliver to one family, inviting viewers to consider how this impact extends to thousands of additional people.”

In the 2023 fiscal year, UCFS Healthcare served 16,048 unique clients. There were 125,282 outpatient visits to its facilities during the fiscal year.

The video concept was developed by the Norwich-based marketing agency Miranda Creative. The video was created by the Mystic-based company Vantage Productions.

About UCFS Healthcare
UCFS Healthcare is an innovative organization that has been committed to the community for over 145 years. With over 17,000 clients, 380 employees, and multiple locations throughout eastern Connecticut including 14 community & school-based health centers; we have only one mission – to eliminate health
disparities and improve the health and well-being of the community. We live this mission by providing medical, dental, behavioral health, and eldercare services onsite and in the community. We are the oldest healthcare network in our region, providing care regardless of insurance status or the ability to pay for services. You can learn more about how UCFS is redefining healthcare by visiting our website at ucfshealthcare.org.